About Me

My name is Mark Sita. I started investing in 2016 on the ASX and raised seed capital for CXi Software. I’m a Founding Investor at CXi Software, joined as a Marketing Manager and raised around $400,000. In 2018 CXi Software won an award, raised a Series A of $2.25 million, and has live clients. CXi streamlines and automates a fund managers back-office operations.

I have a record of success at a B2B Software-as-a-Service (SaaS) startup. I was project manager of a 2-sided marketplace platform, managed marketing for a startup, and have raised seed capital. My experience includes raising seed capital, managing marketing, project management, and managing relationships with all stakeholders. I enjoy investing and helping technology startups with Marketing.

I do some mentoring at the Startupbootcamp Australia FinTech program.

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As an investor I look for products significantly better than the market, with sustainable competitive advantage, ideally founder-led dedicated teams, business / distribution strategy, strong operationally, and attractive price.